9-A Testing the Hypothesis, Part 2

9-A Testing the Hypothesis, Part 2

Who: Business owners that have this problem, but are unable to touch the money, or make the decision for their parking lot is out of the boundary here.  Next up will be businesses that simply do not care if there are disgruntled customers, they are outside the boundary

What: I am unsure how to address this.  HELP!!

Why:  The why here is because there is no access to money, or there is simply no desire to care.

Inside the Boundary:

Who is In Businesses that care about their customer and want to make sure they are as safe as possible in their parking lot.

What the Need Is: Protecting customers from accidents from other cars, or from the hitting other cars.

Why the Need Exists: To have happy safe customers

Outside the Boundary:

Who is Not: Businesses that do not care about customer safety

What the Need Is Not: Customers do not need to be safe

Alternative Explanations: Customers will continue to do as they currently do, park far away, or be stressed when pulling into the narrow spots.

Summary:  While I understand the need for this exercise, to rule out the people who we don’t need to sell to, I do not really understand HOW to do this exercise.  I completely "get" that we have to figure out who out there does not need our service or product, I cannot grasp how to do this in the format provided.  It is beyond confusing to me.  I hope to get a lot of feedback for this because I am quite clueless.