15-A Figuring out Buyer Behavior No. 2
My customers want good quality service for a good price. They felt both were important for them to purchase. One said that if he had to choose between price or quality, he felt that he would choose price, because a paint job is a paint job and so whoever could do it cheapest would earn his business.
My customers would choose to pay via financing. My pricing for removing old painted parking spaces and repainting new ones, as well as the survey will reach upwards of $7500 so my three interviewees said that was definitely a financing purchase.
The post purchase evaluation was a bit tough to nail down in my interviewees. One said as long as he had customers coming in, he would deem it a good choice. The other said he would not really like having to redo his parking lot, so he would never really feel good about the purchase. The final interviewee said he felt he could not really give me a good answer.
I think it is important to make sure that I do a great job of meeting their needs to ensure that post purchase evaluation comes back positive. I think the most important impact on a customer is this after purchase evaluation.
Price is an important point to focus on as well as customer service. The way the world is working now is that you have to pursue affordable pricing along with exceptional customer service which can be quite difficult. I think you did a great job on this post and its good that you have an estimate of pricing. Knowing this can point you in the right direction moving forward.
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